In the Hawaiian language, lōʻihi means long or tall. But it also has a deeper metaphorical significance. From the roots lō and ʻihi, it means to communicate clearly. To use language with majesty. To stand tall.

It is also the name given to the next island in the chain, the one growing under the surface of the ocean just off Hawaii Island. In that context, lōʻihi refers to building and becoming. Possessing the infinite potential of creative energy, like an island gathering forces to someday emerge from the depths, a flourishing foundation for life for millions of years to come. It is a state of being, right on the cusp of emerging fully.

And emerging fully is what Lōʻihi Consulting helps our clients do. Through clear communications, genuine outreach and mutually supportive collaboration, we help organizations find their voice, tell their story and partner with like-minded groups to make positive change happen. Though it may look like PR on the surface, it’s really about a deeper connection, to each other and to the larger story of the special place we call home.


Emily Latimer started Loihi Consulting in 2019 with a desire to help local changemakers tell their stories. Originally from the Windward side of Oahu, Emily began her career supporting Hawaii's congressional delegation in Washington, D.C. As a Communications Director at the U.S. House of Representatives, she developed strategies to advance federal legislation benefiting Hawaii, secured national profile coverage with top national media outlets, and developed media and community outreach campaigns to increase access to disaster preparedness resources, voter registration, and federal services. After moving home, Emily worked with one of Hawaii's top communication firms, MVNP, in support of clients like UNIQLO Hawaii, Matson, Pacific Resource Partnership, Blood Bank of Hawaii, The Laylow, Autograph Collection and others. Among her key projects were helping to launch Hawaii's first ever civic engagement app, organizing the campaign to light Honolulu red for World Blood Donor Day, and coordinating local and national media coverage for the arrival of the largest containership in the U.S. to Honolulu Harbor.

At Loihi Consulting, Emily continues to develop creative communication solutions and strategies for organizations invested in creating a better future for the Aloha State. Emily is a Board Member and communications liaison to the Mediation Center of the Pacific, a Co-Chair of the Special Olympics Hawaii Young Executives Board, and a member of the Pacific Forum Young Leaders Program. She is a graduate of St. Andrew's Priory School in Honolulu, and Tulane University in New Orleans. When she's not typing, you can find her teaching yoga and fitness classes, or hanging out with her dog, Bruce. 



We support community through pro bono communications support and giving back a portion of all profits to nonprofits changing the world.








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